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8 questions~10 minutesOptional email at the end

The Mobile Product Audit

An 8-question diagnostic. Find the gap that's keeping your app from compounding.

Most mobile app founders measure what's easy — downloads, DAU, revenue — not what predicts whether their business actually works. This 8-question audit walks the four phases of the product loop (know, decide, ship, validate) and shows you exactly where the gap is.

It takes about 10 minutes. Nobody else sees your answers. The point isn't a score — it's finding the one dimension where closing the gap gives you the most leverage.

Two rules
  1. Pick the answer that's actually true today, not what you wish was true.
  2. If you're between two answers, pick the lower one. We're not optimizing for self-esteem — we're optimizing for finding the gap.