Strategy meets technology

Field Service apps fail when they’re designed from quiet offices instead of real-world chaos. This piece breaks down three hard-earned PM lessons from building FSM software that crews actually use why flexibility beats control, how to design for stress, and why proof of work is the real product.

Vibe coding is speeding everything up, but speed alone won’t save bad ideas. In this piece Erik looks at how AI is reshaping development and design, where guardrails are still essential, and why the next wave will reward strong opinions, not shortcuts.

Design reviews often stall when feedback turns into opinion. This piece explores how shifting conversations toward outcomes, user context, and documented decisions helps teams align faster, reduce rework, and treat design as a shared problem-solving process rather than a subjective debate.

A year-in-review outlining Flywheel’s growth, key projects, team updates, and how AI and go-to-market strategy are shaping our development approach and priorities for 2026.

2025 demanded clarity — in problem definition, decision-making, and quality. This reflection shares key product lessons from the past year and outlines the principles guiding 2026: building with intention, resisting premature certainty, and focusing on long-term trust over short-term speed.

Fast builds aren’t enough anymore. Clients expect apps, AI products, and services that scale without breaking. At Flywheel, we focus on architecture, logic, and reliability, building products that survive success, not just launch quickly.

We get asked this every day: “How much does it cost to build an app?” But that’s the wrong question. In this transparent guide, our CEO breaks down the real drivers of product cost, from risk tolerance and complexity to how polished your MVP needs to be. Plus: when to use no-code, when to upgrade, and how to avoid the 2 most common budget traps.

Even Apple takes shortcuts—and sometimes, that’s genius. In this smart, playful read, Abbas unpacks how a not-so-infinite design became a timeless PM lesson.

We’re excited to announce Flywheel Studio has won Agency of the Year, again 🥳.